The #EptaExperience at Ice Cream Expo!


Epta will be taking part in the UK’s biggest Ice cream industry exhibition, The Ice Cream Expo, from 13 to 15 February at the Yorkshire Event Centre. Epta will present the new products by Iarp, created from the concept: #EptaExperience is the way for preserving Gelato Art. Unique Design and highly customisable for a truly peerless presentation: these are the distinctive traits of the Iarp solutions that will be presented during the event (Stand 44).

The Ice Cream Expo will be the opportunity to launch the new Iarp Cool Emotions Range plug-ins in the UK market. These plug-ins have a contemporary style and stand out for their squared edges, that are highlighted by the exclusive blue LED lighting. The Delight scooping plug-in is designed to emphasise a rich selection of ice-cream available by the scoop, while the Glee vertical cabinet offers a high level of transparency to attract the attention of consumers towards pre-packaged products and thus promote impulse buying.

On the stand, visitors will discover the chest freezer Fenice, which features large glass covers and lighting that make the ice creams and the brand names easier to recognise.

Iarp will also present the New York vending machine for ice-creams. It stands out for its extreme ergonomics, that improve customer interaction in the purchasing process, and a metropolitan and captivating design, with the profiles of the Big Apple’s skyscrapers on the sides.